We reckon the opportunity presented by the wellness sector in India, the second largest population of the world, is truly exciting. With increasing modern lifestyle concerns posing complicated health challenges, the need for effective and result oriented wellness solutions at the bottom of the supply chain management is huge.
However, there is a sharp contrast. On one hand, due to the steady increase in the income levels of Indian middle-class families, notwithstanding the negative impact of the devastating pandemic, sinking economy or the GDP growth, the average consumer expenditure is significantly higher than ever before. Th pandemic has clearly demonstrated the need for immunity-related wellness therapies which has evidently resulted in improved consumer awareness and acceptance of quality wellness products and services. Welocity Genetics is keen to happily cater to this aspiring semi-urban target audience with our seamless genomic wellness solutions helping them experience better quality of life.
On the other hand, millions of people at the bottom of the wealth pyramid are struggling to cope up with the cost of living overcoming familiar challenges of global unemployment, sustainable revenue generating activities and poor personal skill sets. Welocity Genetics intends to specifically engage with this significantly large socio-economic section by empowering and helping them raise their standard of living a few notches higher.